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Showing posts from October, 2020

Planning Storyboard for my NIKE Commercial

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 First scene: During this scene we will be filming the Nike backpack for the commercial. The shot will be close up and will follow the subject as the actress is walking. This will be shot on the track as the actresses are walking in the gates talking to one another. Second scene: In this part of the commercial I wanted to really get a view of the Nike athletic shorts and tights. So, I will film the actresses doing leg warmups on the turf and get a close up shot as they are moving.  Third scene: This scene will be similar to the second one but instead we will be including the shirts and the headbands in the shot. The actresses will be doing upper body stretches so that way it will be easier to get a close up. Fourth scene: In this scene I will have the actresses running on the track to bring in the intense feeling that you will get from a Nike commercial showing off all the Nike gear that they have on. Fifth scene: In this scene the actresses will be on the turf laying down as if they a

Planning for my NIKE commercial

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  Props:   Since I decided to do a running NIKE commercial, my main props are NIKE water bottles and bookbags. Other props will be none Nike products such as the workout equipment.  Costumes:   In my commercial I will have 2 actors, My self and a friend. We would wear NIKE athletic wear such as the NIKE black spandex shorts and tights along with a white shirt. We will also be wearing our NIKE running spikes. To keep our hair out of our face, we will use our NIKE headbands.  Schedule:   On 10/25/20, I will create my story board for my commercial. On 10/28/20, I will make sure we have every prop listed above and that we have a secure location to shoot the commercial. On 10/30/20, I will film all the shots needed for my commercial. On 10/31/20, I will start the editing process for my commercial  On 11/1/20, I will go over my commercial, add any final touches and submit my commercial. Locations:   My main location is a local public track field. At the track I will have someone film us work

Research Blog: Commercial Conventions

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 I am doing a NIKE commercial. Usually, in these commercials you see people taking part in some sort of physical activity. (sports, running, exercising, et.) They wear strictly NIKE products which are considered the costumes. (their tennis shoes, spikes, cleats, tights, shirts, sports bra, etc.) Props include NIKE water bottles, towels, bookbags and so on. The appearance of the actors is usually fit, they also add water to their skin to make it glisten as if they were actually doing the activity. The actor usually breathes hard or acts as if they are out of breath.  The score throughout the commercial is fast-paced sound effects which is meant to get the audience pumping and motivate them to be active.  Conventions in NIKE commercials include the swoosh along with the "JUST DO IT" slogan. This slogan is meant to motivate the media to just go for it, go out there and accomplish any goal.  In most commercials the props are STRICTLY NIKE. The camera is always angled or zoomed in